Cheeky Little Secret (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit or shop with us at cheekylittlesecret.co.uk, and sets out your rights under UK data protection law, including the UK GDPR and the Data Protection Act 2018.
1. Who We Are
Cheeky Little Secret is the data controller responsible for your personal information. If you have any questions about this policy or how we handle your data, please contact us at Help@cheekylittlesecret.co.uk.
2. Information We Collect
We collect information you provide directly to us, and information collected automatically when you use our site.
Information You Provide
- Name, billing and delivery address
- Email address and phone number
- Order and payment details (payment card details are processed securely by our payment provider and are never stored on our servers)
- Account login details, if you create an account
- Any information you send us when you contact customer service
Information Collected Automatically
- IP address, browser type and device information
- Pages viewed, time spent on site, and referring website
- Cookies and similar tracking technologies (see Section 6 below)
3. How We Use Your Information
We use your personal information to:
- Process and deliver your orders, including discreet packaging and billing
- Communicate with you about your order, account, or enquiries
- Provide customer support and handle returns or refunds
- Improve our website, products and services
- Send you marketing communications, where you have opted in — you can unsubscribe at any time
- Prevent fraud and comply with our legal obligations
4. Legal Basis for Processing
We process your personal data on the following legal bases: performance of a contract (fulfilling your order), legitimate interests (improving our services and preventing fraud), consent (marketing communications and non-essential cookies), and compliance with legal obligations (such as tax and accounting records).
5. Sharing Your Information
We do not sell your personal information. We may share it with trusted third parties who help us operate our business, including:
- Payment processors, to securely handle transactions
- Delivery couriers, to fulfil and track your order — using discreet, unbranded labelling
- IT and website hosting providers
- Professional advisers and authorities, where required by law
All third parties are required to keep your information secure and to use it only for the purposes we specify.
6. Cookies
Our website uses cookies to help it function correctly, remember your preferences, and understand how visitors use our site. You can control or disable cookies through your browser settings, though some parts of the site may not work as intended if you do.
7. Data Retention
We keep your personal information only for as long as necessary to fulfil the purposes we collected it for, including to satisfy legal, accounting or reporting requirements. Order records are typically retained for as long as required by UK tax law.
8. Your Rights
Under UK data protection law, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data, in certain circumstances
- Object to or restrict certain processing
- Request a copy of your data in a portable format
- Withdraw consent at any time, where processing is based on consent
To exercise any of these rights, contact us at Help@cheekylittlesecret.co.uk. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
9. Data Security
We use appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse, including secure payment processing and encrypted connections.
10. Discretion & Privacy By Design
We understand that privacy is especially important to our customers. All orders are shipped in plain, unbranded packaging and appear on your bank or card statement under a discreet, neutral description. We apply the same care to how we store and handle your personal data.
11. Children's Privacy
Our website and products are intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The current version will always be available on this page.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at Help@cheekylittlesecret.co.uk.